This weekend something special happened on my Instagram: I reached 20K followers! Ever since I’ve been gaining popularity I have received a lot of questions on how I did it. So here are some things that worked for me.
Be active
When you want to grow your audience, it’s really important to be active. Instagram is a community, so it’s really good to interact with the people you follow. Leaving comments will also help you get noticed!
Use popular hashtags
I know a lot of people hate hashtags, but they are there for a reason. It’s another way for people to find your account. When you find relevant hashtags that work for you, have a look at other accounts using the same tag. You might just find a couple of new accounts to follow that way.
Tag the brands you wear
Another way to get noticed. Brands usually check the pictures they get tagged in and if it’s a pic they like, they might actually regram it, helping you gain loads of new followers. And sometimes even liking the pic is enough. I had ASOS (an account with 2 million followers) like my picture a couple of times and everytime it ended up on the popular page.
Add a follow button to every blogpost
So everyone and their mom is on Instagram these days, but sometimes they need a little reminder that they can follow you. I’ve added follow buttons to the bottom of all of my posts. There’s that reminder I was talking about!
Submit your outfits to @OOTDMAGAZINE
OOTDMagazine is one of the biggest Instagram accounts out there to feature #ootds. Seeing big time bloggers on there everyday can make it feel like they will never feature you, but let me tell you, they do. The first time they featured me I ‘only’ had 950 followers and they helped me reach my first 1K! So what are you waiting for? Submit your outfit today!
Start using LikeTKit
If you’re using Rewardstyle, you can sign up for LikeTKit as well. This is an extension for Instagram. When you like an outfit of anyone using LikeTKit, you’ll get every item with a link to buy it straight to your inbox. The Instagram account of LikeTKit is pretty popular amongst fashion lovers and they feature their favourite LTK outfits everyday. Getting a feature with them has helped me gain hundreds of followers each time.
Look at your feed
Whenever a person first comes across your profile, the first thing they see is your feed. So make sure that feed always leaves a good impression, causing people to follow you. I always try to match my pictures when it comes to colour and I make sure that my feed always features different styles that represent my style.
Edit your pictures with Afterlight
#nofilter? #nothanks! I don’t usually use Instagram filters, but all of my pictures are still heavily edited. Afterlight is my go-to app for this. I love keeping my pictures light, high in contrast and highly saturated. I then finetune them in the Instagram editor.
Selfies work!
In my experience pictures with a person in it work best. It doesn’t literally have to be a selfie, it can also be a picture someone else took. As long as it features you, everyone will love it!
Collaborate with other bloggers
Whenever you lunch or shoot an outfit together with one of your blogger buddies, make sure to tag each other in your Instagram pictures. It’s a great way to help each other get noticed.
If there’s any specific questions that are left unanswered, let me know! Keep your eyes peeled for plenty more tips to come.
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