This season I attended London Fashion Week in collaboration with my fave phone case brand Otterbox. They were the official sponsor of the Apartment, a concept that has become well known over the years within the blogging scene. The Apartment is an invite only space where you can make yourself at home during LFW and relax, charge your phone, have a bite to eat or get a make-up touch up. Just what I need!
Below you’ll find a report on everything I did during LFW, a lot of the pics were shot on my iPhone 6S Plus, which is protected with a Symmetry Series Clear case. I love this case because it shows my rose gold phone!
The first day was quite tiring as I had to get up around 4 to catch my flight to London. After landing, changing into the right outfit and slapping on some make-up I headed straight to The Ivy, for a network brunch with The Clck and a group of other bloggers, including Julia, Nicole and Diipa. I always love this kind of event as you can sit down and have a proper chat with people you have been following on Instagram. I visited a show by Paul Costelloe – which was on Insta stories but I completely forgot to take photos of – and later on went to the official opening party with River Island, which was super crowded but had good cocktails – YUM!
On the second day I had coffee with Nicole at the Bloomsbury, which was so beautiful! We were looking to go to the Dalloway Terrace, but unfortunately that was closed. Means I have to come back next time in London! After this we finally went to the Apartment, which I was super curious about. The location this year was in a very high building, high enough to get away from the hustle and bustle of the city. I picked up a new Otterbox phone case, ate a burger and had a touch up from Bare Minerals. Definitely my kind of way to spend my afternoon.
After this I went to the Markus Lupfer presentation and let me tell you. The whole collection was on point: very feminine and chic with some fun touches like flower embellishments and funky earrings. Definitely in line with the outfit I was wearing that day! I wanted to take everything home. Back at the hotel I found a lovely surprise: some fashion week gifts from L.K. Bennett and Kurt Geiger!
The third day started out nice & quite, so I had some time to have a look around Bond Street. I managed to not take anything home with me this time, so I’m gonna give myself some bonus points for that 😉 I later went to the Malone Souliers shoe presentation and saw so many beautiful shoes! I didn’t know the brand yet, but now it’s definitely one to keep an eye on for me. After dinner I went to a party by Diesel. I had been to one of their parties before in Milan so I know they throw really good parties. I felt completely overdressed in my yellow/purple/pink outfit when everyone was wearing black and leather, but still had good fun! The space was very underground with a lot of neon lights: loooove.
On the last day of my visit I mainly visited PR’s and went to a presentation of Aspinal of London, who have such good handbags. I especially loved the bow clutches! Afterwards I chilled out for a bit at Olympus Pen headquarters in ME hotel, where I shot some amazing view pictures with the talented Jay McLaughlin. Then it was already time to grab my bags and go to the airport.
Hope you enjoyed today’s LFW post! I received a lot of questions whether I was going to attend the other international fashion weeks. Thing is I’ve been traveling so much lately that I’m a bit sick and behind on projects here in the Netherlands. It’s really difficult to catch up on everything all by myself, but at the same time I like doing it all by myself too. So I had to skip the other fashion weeks this time. I’m not sure whether I need an assistant or an intern, but I’m hoping to figure that out soon… For now I’m preparing my next trip to Japan (Tokyo, Osaka, Kyoto)! If you guys have any tips on that, let me know!