The pursuit of happiness

The pursuit of happiness

Looking at these pictures makes me realize something: it’s been a long time since I’ve felt this happy. I just came back from a press trip to Brussels and in the same week I have been gifted a beautiful brand new bag from one of my all time fave brands: Furla. Sounds superficial and it probably sounds like something that happens every day in the life of a fashion blogger.

But it’s not something I would have expected to happen to me. Things haven’t always come easy for me and I don’t come from a very wealthy background. I moved out at the age of 18 I’ve had to pay for most things in my adult life myself. Including rent and studying. When I finished high school I quickly stumbled upon Advertising at the Willem de Kooning Academy, it sounded like a fun & sensible thing to study: creative and commercial (a.k.a. job opportunities). Back then (+/- 10 years ago) your choice of study depended more on interests and talents than on job opportunities. All of my teachers made it seem like it would be easy to find a job after studying this, so I figured I’d be ok. When I finished the course after a very fun 4 years in Rotterdam I was surprised to not receive tons of emails of ad agencies offering me jobs.

But the economy had just crashed and there I was, an unexperienced Bachelor of Design graduate. It was via a friend that I found a job as a parttime graphic designer at a magazine publishers. I always felt a bit jealous of my sales colleagues, who got to travel abroad for work, while I was just sitting behind my computer and designing stuff. Of course I did not know I’d find a job where I would go on frequent trips myself! Since I worked a parttime job I had some time on my hands to work on other things. My best friend tried to convince me to start a blog for a while – jokingly calling me the blogger without a blog – and one day I just did. Without a rich boyfriend, rich parents, investors or friends in the fashion industry. Just me, an old DSLR camera (which I still use) and my boyfriend, who I kinda forced to take my pictures. We lived in the smallest apartment you can imagine and went on a city trip once every 2 years, because we couldn’t afford more.

Now that I know how fashion blogging works I’m kind of surprised that I got to where I’m now. I mean, to have a successful fashion blog you have to travel a lot and keep up with the trends, which means spending money, the one thing I did not have. I still have no clue how those bloggers that have new designer items each week do it to be honest. But yeah, maybe they’re lucky enough to have the support system I’m lacking. I’m still dreaming of buying my own super expensive designer bag (think double rent money / Gucci / Louis Vuitton / Proenza Schouler / Chloé expensive). But obviously I’m already super happy at where I am now: I managed to make that little side project into my main project. When I started this blog I did not know I would grow to love it this much. I also did not know that my Advertising degree would come in handy after all: I make a living creating advertorial content for brands I love.

So whenever you’re seeing cliché texts like “life is good” on my blog and Instagram, this is what I mean. It’s my way of reminding myself at where I came from. To keep in mind that my life right now is something I worked really hard for and also something I should be really grateful for. Of course I’m really happy to have my favourite person in the world by my side, reminding me to stay grounded and discovering new places with me. And of course to take beautiful pictures, like this time in Brussels, or a few weeks ago in Mykonos. Because after all life is supposed to be fun and I’m starting to like it more and more! Things are finally looking up and I’m finally able to do and buy the things I love.

I realise that this is starting to become a very long story, but I really felt the need to share my personal story with you. I know my life looks super fun and easy to the outside world, but it hasn’t always been like this! So if you’re dreaming of starting your own blog or your own company, know that you can do it, even if you’re not rich. Just work hard, be patient and don’t give up!

What I wore

handbag furla / lace dress worn as top chicwish / ripped jeans subdued / socks topshop / white sneakers converse  / jacket element eden



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