This September I visited London and I had the very awesome opportunity to visit ASOS HQ. It was very cool to get a peak behind the scenes to find out how everything works. We started at the model section, where we heard that every model gets to wear items that fit their style. This way people with the same style will see how the item works when worn with other pieces they love. A very smart move if you ask me! After shooting the item (this could be a fab dress or pretty faux fur coat) the model gets to walk their look on the famous ASOS runway. I also had a go, but for reasons unknown they didn’t sign me on as a model 😉 After that we went to the stills studio, the copywriting department and the “You might like…” department (yup, that’s a whole department too). After seeing all this I have to say I have deep respect for all of the people working at ASOS as the quality & pace are so high.
We ended our tour in the press showroom, where I took the snaps in this post. As you can see it was filled with glitter & glamour for the ASOS Christmas collection. I actually picked a beautiful Christmas outfit from their website the other day, so stay tuned for more!