Snapchat is all the rage these days, so I thought I’d give it a try. I kind of thought this was an app for teens and nude pics, until I saw every blogger and their mom had Snapchat. And since I’m all about trying new media and seeing the possibilities I too downloaded the app. For those of you who want to know what the fuss is all about, here’s a list of pros and cons of Snapchat. And of course you can follow me on Snapchat (adashoffash) for the occasional awkward selfie 😉
Keeping it real
Snapchat videos & photos are straight of the camera and you post them right away. This is where Instagram originally started out, but nowadays it’s very stylized and curated and it feels like a lot of bloggers mostly post sponsored content, making it less ‘real’. Snapchat is a closed app, only accessible for those who downloaded it and your pictures only stay online for 1 day. This makes it more inviting for you to share real content and more attractive to your followers, because they will feel like they get an insight into your day-to-day life.
It’s a great way to share exclusive content. On Instagram you might share a snap or two a day, but on Snapchat you can show the full story behind what’s going on in your life. Again, this is all about keeping it personal, but also building your brand. This can be something to take into account when pitching a collaboration with another brand.
This isn’t entirely true, as there are sponsored snaps in your Snapchat feed, but it’s up to you to open them. So when you only open snaps of users you follow you won’t see any advertising. This really makes me wonder when Snapchat will start inserting short ads in between watching snaps though 😉 Anyway, the upside of having no advertising is that Snapchat attracts a very young audience. Research has shown that a younger target group will always use the social channel with the least advertising. So they won’t be on Facebook a lot as that’s filled with advertising and maybe they’ll turn to Instagram less and less because of the large amount of sponsored posts. So if you like to attract a younger audience (millennials) Snapchat is definitely for you!
No data tracking
So I talked about no advertising as a pro and this is why. You won’t be able to track or analyze anything that’s happening on Snapchat. You’re able to see how many people viewed or screenshotted your Snap, but that’s. it. So no ability to track followers, no link in bio, so no way to track if people who view your Snapchat actually visit your blog or website. Chances are they don’t, because you’re already showing so much on Snapchat. Your Snapchat audience has a short attention span and like seeing snaps, but might not want to read a full blog post. This also makes it harder to ‘sell’ this channel to brands you collaborate with.
Another app to keep up with
Snapchat can be quite time consuming. Being active on Instagram means sharing 1 to 3 pictures a day, which you can take whenever you like and edit whenever you like. That really isn’t enough on Snapchat. The good thing about the app is that you can share a complete story, but this means you have to add recording videos/taking pictures to your daily routine. I’d say this is a must if you’re a full-time blogger or work part-time and have enough time on your hands as it’s a great way to extend your brand. Unfortunately I work 4 days a week and I don’t think it would be too interesting to upload my desk situation most of the time.
So Instagram (and Pinterest, and your blog) are great for creating beautiful content and pictures. It’s quite hard to keep the same quality in an app with so little editing options. This does make it more real, though. Another feature it’s missing compared to other social media is hashtags. This makes it hard to find similar content, the only way to find other users is by knowing their user names. I know this is how Instagram started out and again, it’s great to have a new app which stimulates creating unique content.
Q: Have you tried Snapchat yet? What do you think of the app?
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